Managing Radio por Brian Lister

Titulo del libro : Managing Radio
Autor : Brian Lister
Managing Radio por Brian Lister

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Brian Lister con Managing Radio

Managing Radio is the first detailed and comprehensive practicalguide to all the essential elements of managing radio stations. Itcovers the management of public service, commercial andcommunity radio stations and the wide range of new DAB, online,web and independent production opportunities.This publication comes out of a collaborative project between theauthors, Caroline Mitchell, Brian Lister and Dr. Anthony O'Shea, whohave worked together on radio management courses for theUniversity of Sunderland's successful MA in Radio (Production andManagement).A useful text for students studying the theory and practice ofmanaging radio, it is also an authoritative guide to setting up a station or radio service from scratch. It explores how to create sustainable radio through managing for profit, public service or the participation of the audience in all parts of the station.Managing Radio provides useful practical advice, examples ofcontemporary radio management practices and case studies ofmanagement in action, backed up with references to wideracademic reading in media, business and cultural studies.This edition is published in association with the University ofSunderland Department of Media by Sound Concepts and editedby Brian Lister.First published online July 2009.www.soundconcepts.ltd.uk/managingradio

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